Advertising is Dead! (Who Really Needs Advertising, Anyway?)
In a world with instant access to free media, who really needs advertising anymore?
In fact, as owners of a sales + marketing consulting firm, Brandon and I are always getting asked questions like:
"why do I need to advertise when we've got social media?", "isn't advertising dead?", or (my personal favorite), "I'm not looking to spend hundreds of thousands of dollars on TV ads, so I don't need to advertise – do I?".
All fair questions.
If you're reading this article and you've found yourself wondering if advertising is a necessity for yourself or your business, LISTEN UP!
Because by the end of this read, you'll leave knowing:
- exactly why advertising is not dead
- who absolutely should be advertising
- why, if you're not advertising (then), you're stabbing your business in the back
If this is a conversation you're prepared to have, let's get into it...
Is Advertising Dead – Yes or No?
Short answer: no.
Advertising is not dead, though we suspect that some business owners wish it were.
The reality is, if you're against advertising, it's only because you've ran advertising before but weren't successful at it.
So, now you blame your lack of success on how advertising platforms are just out to steal your dollar, or worse: it's not the ads; it's the prospects.
Or, you don't have the money you think you need in order to create successful advertising campaigns.
Instead, avoiding advertising becomes the norm and you resort to justifying not using it as a way to comfort yourself for the decision you've made.
If you have a business, advertising is an absolute necessity. Here's why...
Advertising = Scalable Attention
And a business without attention – attention that can be scaled - is dead in the water, regardless of how great your service or product is.
NO ONE CAN BUY FROM YOU, IF THEY DON'T KNOW ABOUT YOU.
YOU CAN'T BUILD, GROW OR SCALE YOUR COMPANY, IF NO ONE KNOWS YOU.
Which begs the question: what is advertising, really?
describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
seek to fill (a vacancy)
make (a quality or fact) known.
notify (someone) of something.
Ultimately, advertising is simply the act of proactively bringing attention to yourself so you can become KNOWN, RELEVANT and TOP OF MIND.
Do I have YOUR attention, yet?
So, who should be advertising for their business and why, if you're not, you're stabbing your business in the back!
PRESS PLAY to discover the answers.
- advertising is not dead
- advertising is a necessity
- advertising is simply the act of getting attention so you can be known, relevant & top of mind with anyone and everyone!
- who needs advertising? EVERYONE!
- if you own a business, and you're not advertising, you're stabbing your business in the back, because you're willfully choosing to stay in obscurity, to not impact your market and to stay small!
If you're interested in getting attention for your business – in staying relevant & top of mind to your market, so you can make more sales, consistently – you need to check out:
DO WHATEVER IT TAKES ACADEMY.
It's the only, 100% interactive training platform that equally bridges the gap between sales and marketing, giving you the ultimate control over your business.
Perfect for entrepreneurs, small or large teams, corporations and colleges!
Give your business the attention it needs to succeed in any market conditions.