Lauren Messiah’s Case Study
Lauren Messiah is a successful personal stylist in Los Angeles who offered 1:1 service and her signature styling course, Personal Style University.
She needed to generate more consistent sales for her style course, create a more behaviorally dynamic follow-up, and a new launch plan for her Personal Style University course and her latest project, The Style Confidence Collective.
Outsourcing the system build-out, follow-up refinement, and launch plan to Northwick Consulting, LLC, allows Lauren to be more impactful to her market without wasting time on ineffective activities.
The Before:
Inconsistent launches that were scary because she never knew what she would get as a return. Some launches were significant; others left her tired and without any return. Her pricing and offers were not tailored to the market she was targeting, and she was only relying on emails and social media.
The After:
She experienced multiple successful launches of her new creative projects + PSU Course sales with 10.5-to-1 returns on ad spend, creating predictable, scale-able growth. Over 4,000+ women were positively impacted by the introduction of personal style. Check out this video featuring these results and the proof that we were able to get her over $29,000 with just one launch.
How Did Northwicks Consulting Get These Results:
First, we created a clear path to meet her objectives. Focusing on the segmentation of her list, segmented, and the set-up of her launch plan.
This included:
product launch plan creation
entirely new marketing system build-out
complete back-end process implementation
market research for each marketing campaign
offer refinement
up-sell development
marketing campaign creation, maintenance, and scaling
data analysis
weekly meetings
