Olenka’s School of Music Case Study
Local Business Case Study: Olenka’s School of Music is a local music school with multiple locations that works with all ages to help them improve their music skills. They have created a systematic approach to teaching music from beginner to advanced and have been in business since 1993. OSM came to Northwicks Consulting for a customer acquisition system that would produce consistent results.
Within 30 days, we had the entire system up and running, and over three years, Northwicks Consulting maintained, monitored, and optimized that system. By holding weekly consultations, the team at Northwicks Consulting was able to help OSM acquire new members each month for less than $43 on average, providing them with an 8-to-1 return on their ad spend.
The Before: Olenka’s School of Music did not have a way of accepting payment without speaking to a rep over the phone and was forced to do manual follow-up for all members. OSM was relying solely on organic ways to get new customers and was pushing traffic to an outdated website which hurt conversions and did not do a great job of transferring their eloquent brand message to the market. This resulted in sporadic months and a lengthier sales process.
The After: Within thirty days of working with Northwicks Consulting, OSM had a brand new client acquisition system. This included multiple offers, a new website, landing pages, testing, tracking, analytics, marketing campaigns on multiple platforms, email automations, and seasonal promotions. This resulted in new customers every month for less than $43, a sales cycle reduced from thirty days down to seven days, and consistent growth, even during what used to be the slower summer months.
How did Northwicks Consulting Get These Results?
Through our proven process and following our signature VPC Method, we conducted in-depth market research that helped form the perfect offers. Then, we went to the drawing board to create the ideal front-end offer, ad copy, and creatives that would engage the market and help bring to life the differentiating factors that set Olenka’s School of Music apart from its competition. We also formed personalized follow-up systems that would keep customers coming back and incentivize referrals.
