Digital Tradesman Case Study

Digital Tradesman is a digital marketing agency that offers an array of services. Clients would hire him for website development, paid advertising, SEO, social media, and other agency services that helped increase traffic and automate sales opportunities.

The Before:

Digital Tradesman offered many services that weren’t priced correctly. His business model left him with little profit margins and a demotivated spirit. He wanted to work with more clients but wasn’t sure how to narrow the services offered and increase pricing to match his level of expertise. After refining his offers and defining his primary target market, he started to see how much more people were willing to invest so they could work with a company that delivered on their promises.

His days were filled with needy clients who did not appreciate his work and no operating procedures to hire staff to replace the work he should be delegating. His most significant revenue days were in the thousands, but he knew he could accomplish much more.

The After:

Now, Digital Tradesman experiences $20,500 days and has a team of three people he can delegate client fulfillment. His time is managed a lot better, and his client onboarding process has allowed him to take on more clients without feeling like he will lose his mind. His business model allows him to work with whom he chooses and not live in desperation mode for new clients. His services now revolve around what he enjoys most, and he’s working with clients that appreciate him.

How did we accomplish this:

With Northwicks Consulting’s Collaborative Consulting service, Brandon Northwick showed Ryan Conway, the owner of Digital Tradesman, how to create the offers needed to support his margins. Plus, create operating procedure so he can delegate his work to others, allowing him to innovate new service offers and spend more time with clients who appreciate his work.